I have a special guest on the podcast today, Emily Matras from Bon Vivant Copy! Bon Vivant Copy is a copywriting and content marketing studio that helps travel professionals create profitable, sustainable businesses.
I have known Emily for a while now because we’ve shared many of the same travel clients over the years! Emily handles the writing for their travel websites while I handle the design – a match made in heaven!
In her copywriting business she shows travel pros how to write their way to more (and better!) travel clients through the psychology of selling. With a background in marketing, journalism, and travel, Emily brings an expert perspective on how to stand out in the travel industry today.
She’s shared her insights with Travel Weekly, TravelAge West, The Travel Institute, Classic Vacations, CCRA, and other leading industry organizations.
In this episode Emily shares her journey and how she ended up in this awesome niche market of copywriting specifically for travel advisors.
She takes us through some of the psychology behind selling in her travel client’s website copy, plus what the biggest struggles are when her travel clients come to her for help.
She also shares her tips for how you can stand out online in the travel industry.
Travel Agency Website Checklist
Download her Travel Agency Website Checklist, a 16-point checklist that outlines exactly what you need on your website’s most important webpages to convert web visitors into leads.
Connect on Instagram: https://www.instagram.com/kristinrichards.co
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